Built in Obsolescence destroys Brand Loyalty because nothing lasts anymore.

In the last month our Air conditioner failed, our Refrigerator failed, our New Oven was faulty and couldn’t be repaired. The Aircon and fridge were just 13 years old. I got a full refund including installation costs for the new oven, which I believe had a design flaw. Sorting all that out seemed almost like […]

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